Media Corporate Entrepreneurship: Theories and Cases (Media by Min Hang PDF

By Min Hang

This booklet examines company entrepreneurship start-ups within the media industries and gives a well timed method to fill within the hole of educational in addition to sensible wisdom during this regard. It brings jointly new media venturing practices within the west and east and covers new media possibilities in a number of rising types, together with gaming, web, cellular and webcasting business.
The ebook provides case reviews from significant transnational media businesses, highlights the particular features of company entrepreneurship, and therefore contributes to realizing the hyperlinks among new enterprise venturing and sure specific industries, so one can additional discover the particular features of entrepreneurship.
This publication additionally indicates a brand new method of combine fiscal and administration theories for the examine of media company entrepreneurship; whereas the 2 units of theories are conflicting with one another, the booklet proposes a contingent version to reconcile various theories. this is often an leading edge procedure and may be a important start line to build an interdisciplinary theoretical framework for brand new media company studies. 

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Media Corporate Entrepreneurship: Theories and Cases (Media Business and Innovation) by Min Hang

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