Download e-book for iPad: Entertainment-Education: A Communication Strategy for Social by Arvind Singhal,Everett Rogers

By Arvind Singhal,Everett Rogers

Arvind Singhal and Everett M. Rogers have built this detailed quantity all for the heritage and improvement of entertainment-education. This method of communique is the method of designing and enforcing a media message to either entertain and teach to extend viewers individuals' wisdom approximately a tutorial factor, create favorable attitudes, and alter overt habit. It makes use of the common allure of leisure to teach contributors how they could stay more secure, more healthy, and happier lives. leisure codecs akin to cleaning soap operas, rock track, function motion pictures, speak indicates, cartoons, comics, and theater are used in numerous nations to advertise messages approximately academic matters. This booklet provides a balanced photo of the entertainment-education method, determining moral and different difficulties that accompany efforts to lead to social change.

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Entertainment-Education: A Communication Strategy for Social Change (Routledge Communication Series) by Arvind Singhal,Everett Rogers

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