Download e-book for iPad: Die Gestaltung unternehmerischer Anreizsysteme aus by Patrick Willenbacher

By Patrick Willenbacher

Patrick Willenbacher geht von der Beobachtung aus, dass standardökonomische, d. h. vom Menschenbild des Homo Oeconomicus ausgehende, unternehmerische Anreizsysteme zu dysfunktionalen Effekten führen können. Basierend auf einer verhaltenswissenschaftlichen Perspektive zeigt er, dass derartige Anreizsysteme auf unzutreffenden Grundannahmen aufbauen. Er leitet Gestaltungsempfehlungen für funktionale unternehmerische Anreizsysteme in Abhängigkeit vom Menschentypen ab und überprüft ausgewählte Aspekte der entsprechenden konzeptionellen Überlegungen anhand einer empirischen Studie.

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Die Gestaltung unternehmerischer Anreizsysteme aus verhaltenswissenschaftlicher Perspektive (German Edition) by Patrick Willenbacher


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